A Boise-based company is set to introduce a diverse array of cars at the Grand Teton Mall in Idaho Falls, featuring the inaugural “Trunk or Treat” car show. The event is a collaboration between Trace Carson, the owner of Track Shark, a leading organizer of car shows in Idaho, and Apex Idaho, known for promoting drift and racing events across the state.
The event is scheduled to commence at 4 p.m., where approximately 150 cars will be showcased both inside and outside the mall. Some of these vehicles will be creatively adorned with Halloween-themed decorations. The display will encompass various types of automobiles, including exotic, European, and Japanese makes and models.
Attendees are encouraged to embrace the Halloween spirit by dressing up in costumes while strolling from one car to another to receive candies. The event will also feature a costume contest with awards for the best-dressed participants. Those seeking a more interactive experience can try their hand at a simulator and engage in a racing competition for prizes.
According to Carson, the costume contest and awards ceremony will take place around 6:30 or 7 in the evening. The car display will continue until the mall’s closing time, which is at 8 p.m.
This innovative concept was inspired by a similar event hosted by Carson in Boise earlier in the year, which attracted hundreds of cars at the Boise Towne Square Mall and garnered between three and four thousand attendees. He shares, “We had seen a few car clubs on the East Coast do a similar show style. As the Treasure Valley grows, everyone is doing more and more car shows, and I was like, ‘Alright, we’ve got to set ourselves apart. What do we do next?’ It was a long shot, but we asked the mall if they wanted us to throw a show (and that’s how it came about).”
The management team at the Grand Teton Mall caught wind of this successful event and invited Carson to bring his unique show to Idaho Falls for Halloween.
Carson established his company around five or six years ago after working as a car salesman. His passion for automobiles led him to become a car photographer, eventually evolving into hosting track races and other car-related events, giving birth to Track Shark. He recalls, “We started throwing some little meets here and there. It exploded during COVID because there was nothing else going on. We held all these outdoor shows, and they gradually got bigger and bigger — thousands of people coming out, tons of cars. It was a good era for the car scene.”
Sharkfest has now become the company’s flagship event each year, featuring activities like drifting, burnout and rev contests, food, live music, and raffles.
Carson aspires to host similar events in eastern Idaho in the future, stating, “We love doing them because they’re super unique and super fun. We’ll see how this one goes because it’s our first eastern Idaho event. If people like it and want us to come back, we’ll come back.”
For those interested, the “Trunk or Treat” car show is open to the public with free admission. There is a $20 fee for individuals who wish to showcase their cars in the event.